How to optimize pages on www.example.com serving desktop users with corresponding pages served on m.example.com for mobile users.

 Separate URLsIn this configuration, each desktop URL has an equivalent different URL serving mobile-optimized content.A common setup would be pages on www.example.com serving desktop users with corresponding pages served on m.example.com for mobile users.Separate mobile URLs serve different code...

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Google sharing on webmaster blog getting your site ready for mobile-first indexing

Google sharing on webmaster blog more advice around getting ready for the mobile-first index.Mobile-first indexing means that we'll use the mobile version of the content for indexing and ranking, to better help our – primarily mobile – users find what they're looking for. Webmasters will see significantly...

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How to Use Google Adwords Effectively

Strategies to run Effective Google Adwords CampaignList Adwords Optimization technique that will help you to run effectively Campaigns.1.Quality Score2.Keyword Research3.Write Compelling Ads4.Competitor Intelligence5.Unique Selling Proposition6.Discount & Offer7.Conversion Tracking(Tools and Analysis...

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Our Most Popular Posts of 2017

This will be my last post of 2017, and I want to thank everyone who as spent some of his or her valuable time reading this blog. My goal for this blog has always been to provide content that readers will find to be informative, thought-provoking, and useful, and I've been immensely gratified by the...

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Make a Killer PPC Marketing Plan in 10 Steps

How advertisers who succeed with PPC make their PPC Marketing Plan-1. Know your PPC Campaign Goals“You log in to your WordStream or AdWords account, overwhelmed by all the functionality and unaware of where to start. No plan = no direction = no success. But no goals = no workflow.” – WordStream ...

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How to Plan a Successful PPC Campaign

Important factors that will help increase the efficiency of your AdWords campaigns in 2018Ad Copy: Provide a Variety of Ads to Choose FromThese days you are required to give Google freedom of choice when it comes to ad creatives. When you provide several ad variations for the same keyword set (at least...

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Bing Ads now supports call conversion imports

Call-tracking system Integrations allow advertisers to feature and optimize campaigns based on phone performanceMarketers running Bing Ads campaigns can now import call conversion data so they can tie calls back to campaign efforts for attribution.Call-tracking systems (CTS) can now interoperate directly with Bing Ads and import call conversion data through Offline Conversion Import tool and related...

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Highlight your top deals with promotion extensions

Promotion extensions can add more value to your Search Network text ads by highlighting your sales and promotions for people that are searching for the best deals your business has to offer. This article explains the benefits of promotion extensions and how they show with your search ads.Use promotion...

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How to Use the Facebook’s New Offline Activity Custom Audience Feature for Retargeting

To beat the competition Facebook always tries to innovate their advertising features.Facebook again surprised advertisers by introducing this amazing feature called ‘Offline Activity’ custom audience... Read m...

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Google adds price tracking features to flight search, hotel search and Google Trips

Google may also display a new tip above search results when room rates are higher than usual, or if the area is busier than usual due to a holiday, a music festival, or even a business conference, Google added. You can also subscribe to email price alerts by opting into Hotel Price Tracking on your...

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