How to Use Google Adwords Effectively

Strategies to run Effective Google Adwords Campaign

List Adwords Optimization technique that will help you to run effectively Campaigns.

1.Quality Score
2.Keyword Research
3.Write Compelling Ads
4.Competitor Intelligence
5.Unique Selling Proposition
6.Discount & Offer
7.Conversion Tracking(Tools and Analysis – Conversions)
8.Adwords settings for Success(Search Vs Display)
9.Remarketing

Here is explaining Adwords Optimization technique that will help you to increase your long term results from Campaigns.

1. Quality Score

Quality score is based on factors which Google considers for determining where the advertisement should be placed on the site. The factors include :

• Relevance of Ad copy
• Relevance of Ad to landing pages
• CTR
• Account Performance History and others

To get high quality scores you need to have a strong organization. High quality score will help you to get the most out of Adwords and maximize your profit.

2. Keyword Research

Keywords are the terms or phrases entered by the browsers in the search query box. Choosing keywords is an important factor in any online marketing process. Adwords Keyword tool will provide you with right keywords.

Before you start bidding on a keyword you should know whether the keyword is worth your bidding. There are factors to decide this

• Select a keyword which matches closely with the content of the landing pages
• Also select negative keywords which will help to streamline your ad
• Don’t select keywords which rank too high as it will have a heavy competition
• Selecting the top keyword will also be too expensive

There are a lot of Keyword tool to help you to select the right keywords.

3. Write Compelling Ads

Ads should have very attractive words which should make the viewers click on the advertisement.

There are four important elements of text advertising:

Headline – Need to be very attractive and include your keyword in your headline

Description Line – Describe about your product or service and what are the advantages of it

Display URL – Don’t copy paste your domain name in the ad. Instead include a keyword or USP or anything that will attract your customers to the URL

4.Competitor Intelligence

 KeywordSpy tool : This tool lets you to have easy entry to your competitor’s advertising information.

5. Unique Selling Proposition

USP makes your ad stand ahead of all your competitor’s advertisements. There are three major reasons to create a USP

• It will drive more traffic to your site
• Reduces the unwanted clicks
• It will increase your sales conversion rate
• Price becomes a secondary factor for the visitors when there is a powerful USP. You can also increase the prices without having to bother about your competitor’s product pricing.

How to create such USP ? Here are few tips:

• Concentrate on your strengths
• Get feedback from your customers. Ask them why they do business with you
• Do a research about your competitor’s strategy
• Find out for a gap between your competitor’s ads and say something unique and attractive to the customers

6. Conversion Tracking

Tools and Analysis – Conversions You need to track your keywords and ads to know how effectively it is working and to boost up your sales. Conversion tracking helps you to know the amount of sales made through your Adwords campaign.



7. Adwords settings

List of important settings:

• Search Ad
• Display Ad
• Device setting
• Keyword Match Types
• Negative Keywords
• Search term
• Remarketing
• Dynamic search ad

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Highlight your top deals with promotion extensions

Promotion extensions can add more value to your Search Network text ads by highlighting your sales and promotions for people that are searching for the best deals your business has to offer. This article explains the benefits of promotion extensions and how they show with your search ads.

Use promotion extensions to attract customers that are searching for special offers and sales relevant to your business. Holidays or special events such as Back-to-school sales and Black Friday are great times to use promotion extensions.

Use promotion extensions to include monetary or percent discounts for your products or services. You can also include any requirements needed for your promotion such as coupon or discount codes for a specified time period or a spending limit.
You can add promotion extensions at the account, campaign, or ad group level. If you create promotion extensions at different levels (account, campaign, or ad group), the most specific will be used.

Promotion extensions are free to add—you’re only charged for clicks from people viewing your ad. The cost of a click on a promotion extension equals the cost of a click on the headline in the same ad. In other words, you'll be charged the same amount no matter which link in the same ad someone clicks. Promotion extensions offer more opportunities for your customers to click on and within your ad, but you won’t be charged for more than two clicks per ad impression. However, if someone quickly clicks on more than one link while viewing an ad, this gets treated as a second click and you won't get charged.

Test drive new ideas with ad variations

Sometimes small changes to your ad text—like adding a touch of holiday spirit or using a different call to action—can dramatically affect performance. That’s why today, we’re rolling out ad variations in the new AdWords experience: a fast and easy way to test changes across your text ads at scale.

For example, you may want to see how “Happy Holidays” performs when used in your text ads. With ad variations, you can test this change across thousands of ads in just a few clicks. In fact, some advertisers have set up variations for more than 1 million ads in less than a minute.

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