Traffic suddenly drops- check here 5 important things

Has traffic suddenly drops, check here some points needs to be know. Site traffic is very important part to boost ranking in SERP.

1. Significant changes to your site

First, go to Crawl > Crawl Errors in your Google Search Console (GSC) and examine

 

Next, go to Google Index >  Index Status  in GSC and check to see if the number of indexed pages for your site may have drastically decreased.

To track down the broken URLs reported by GSC, you can turn to a tool like WebSite Auditor

2. Manual search engine penalty

• User-generated spam
• Unnatural outgoing lnks, cloaking and sneaky redirects
• Thin or duplicate content
• Unnatural links to your site
• unnatural links from your site

3. Google algorithm update

4. Valuable backlinks lost

5. Competitors and SERPs changes

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Google sharing on webmaster blog getting your site ready for mobile-first indexing

Google sharing on webmaster blog more advice around getting ready for the mobile-first index.

Mobile-first indexing means that we'll use the mobile version of the content for indexing and ranking, to better help our – primarily mobile – users find what they're looking for. Webmasters will see significantly increased crawling by Smartphone Googlebot, and the snippets in the results, as well as the content on the Google cache pages, will be from the mobile version of the pages. Sites that make use of responsive web design and correctly implement dynamic serving (that include all of the desktop content and markup) generally don't have to do anything. Here are some extra tips that help ensure a site is ready for mobile-first indexing:

• Make sure the mobile version of the site also has the important, high-quality content. This includes text, images (with alt-attributes), and videos - in the usual crawlable and indexable formats.

• Structured data is important for indexing and search features that users love: it should be both on the mobile and desktop version of the site. Ensure URLs within the structured data are updated to the mobile version on the mobile pages.

• Metadata should be present on both versions of the site. It provides hints about the content on a page for indexing and serving. For example, make sure that titles and meta descriptions are equivalent across both versions of all pages on the site.

• No changes are necessary for interlinking with separate mobile URLs (m.-dot sites). For sites using separate mobile URLs, keep the existing link rel=canonical and link rel=alternate elements between these versions.

•  Check hreflang links on separate mobile URLs. When using link rel=hreflang elements for internationalization, link between mobile and desktop URLs separately. Your mobile URLs' hreflang should point to the other language/region versions on other mobile URLs, and similarly link desktop with other desktop URLs using hreflang link elements there.

• Ensure the servers hosting the site have enough capacity to handle potentially increased crawl rate. This doesn't affect sites that use responsive web design and dynamic serving, only sites where the mobile version is on a separate host, such as m.example.com.

For more information about google webmaster tool check here.

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Google adds price tracking features to flight search, hotel search and Google Trips

Google may also display a new tip above search results when room rates are higher than usual, or if the area is busier than usual due to a holiday, a music festival, or even a business conference, Google added. You can also subscribe to email price alerts by opting into Hotel Price Tracking on your phone. Read more

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How to steal the competition’s best keywords: A 3-step guide

Whether you’re new to paid search or an old pro, one of your biggest challenges is figuring out the right keywords. Pick the right keywords and your business will thrive.

Learning from the competition

1. Analytics
2. Competitive research
3.Identified the competition’s keywords

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August 22, 2017: The day the ‘Hawk’ Google local algorithm update swooped in

Have you noticed a recent shift in Google's local search results? Columnist Joy Hawkins shares everything you need to know about the 'Hawk' update, which seems to have killed some of the changes we saw with Possum... Read more

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