More Evidence Regarding Small Business Marketing Practices

A few weeks ago, I published a post that discussed some of the major findings of a survey conducted by Target Marketing magazine regarding the marketing practices of small and mid-size companies. Recently, Clutch (a B2B market research firm based in Washington, DC) published the results of its 2017...

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Marketing Best Practices Need Warning Labels

Business leaders of all kinds regard the identification and implementation of best practices as one of the most powerful management tools at their disposal. And why shouldn't they? It seems immanently reasonable to identify the practices of high-performing companies and then emulate those practices.Marketing...

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Getting Started With Customer Journey Maps

Delivering great experiences to existing and potential customers is rapidly becoming a vital source of competitive advantage for many B2B companies. Recent research indicates that most B2B companies expect to be competing primarily on the basis of customer experience in the very near future.The starting...

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Why Marketing Leaders Must Connect the Dots

In a recent article for dmnews.com, Mike Colombo, the CMO of Cloudwords, argued that many CMOs aren't ready for a seat at the C-suite table. According to Mr. Colombo, many CMOs aren't winning a seat at the "grown-up" table because they're still relying on performance metrics that are inconsequential...

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