What To Do When the Status Quo is Your Friend

 A few weeks ago, I published a post that discussed how to weaken the grip of the status quo. When your objective is to acquire new customers, the status quo is often your toughest competitor because most potential buyers have an inherent preference for their existing methods and processes. In...

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Why It's Hard to "Manage" the Customer Experience

Senior business leaders now recognize that providing outstanding customer experiences is a powerful driver of revenue growth and a critical component of competitive advantage.In the 2017 Digital Trends report by Econsultancy and Adobe, which was based on a global survey of more than 14,000 digital marketing...

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A Blueprint for Successful Account-Based Marketing

With account-based marketing sweeping across the B2B marketing landscape like an out-of-control wildfire, it was only a matter of time until we started seeing full-length books on the topic. One of the best is A Practitioner's Guide to Account-Based Marketing by Bev Burgess with Dave Munn published...

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Cracking the Code on Marketing Performance Management

A few days ago, VisionEdge Marketing, Hive9, and Valid USA published the results of the 2017 Marketing Performance Management (MPM) Benchmark study. The 2017 study consisted of an online survey that produced 418 qualified responses.VisionEdge Marketing and various partners have conducted this study...

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