Why Social Sharing is a Poor Measure of B2B Content Performance

About a year ago, I published a post arguing that B2B marketers need to set realistic expectations for their content marketing efforts. This turned out to be our most widely-read post in 2017. The main theme of my post was that content marketing performance depends on several factors and that some of...

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Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop

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How to Add, edit or remove keywords on the go using the AdWords app

Keywords are words or phrases you choose to describe your product or service. They’re used to help you reach only the most interested people, who are more likely to become your customers. Using keywords can increase your sales and lower your costs.With the AdWords app, you can select high-quality, relevant...

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New Research Tracks Progress on B2B Customer Experience

In 2013, Walker Information published the results of a study regarding the emerging importance of customer experience for B2B companies. Customers 2020:  The Future of B-to-B Customer Experience focused on how B2B companies should be preparing to meet changing customer expectations. In this research,...

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What is Portfolio bid strategies/ flexible bid strategies?

An automated, goal-driven bid strategy that groups together multiple campaigns, ad groups, and keywords.Portfolio bid strategies automatically set bids to help you reach your performance goals. Portfolio bid strategies let you automatically set bids for multiple campaigns.Once you create a portfolio...

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What is automated bid strategies?

Each type of automated bid strategy is designed to help you achieve a specific goal for your busine...

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How Marketers Can Nurture Buyer Trust, and Why That Matters

B2B buyers are conditioned to view vendor-provided information with a healthy dose of skepticism, and this makes lack of trust an elephant-in-the-room issue for B2B marketers. Lack of trust produces a major drag on marketing performance. If buyers don't trust what you say, they won't give you credit...

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How to Use the Facebook’s New Offline Activity Custom Audience Feature for Retargeting

With offline conversion measurement capabilities on Facebook, you can track when transactions occur in your physical business location and other offline channels after people see or engage with your Facebook ads.According to Facebook – “Create a list of the people who interacted with your business in-store,...

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How to Perform A/B Testing in Google Adwords?

A split test (or an A/B test) is just a comparison between two different variants of a website, advertisement, email, or online form. To this end, an original version (Split A) is compared against a modified version (Split B). Here’s a basic example: You want to optimize an ad’s performance, but you...

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Split testing Google Shopping campaigns

There are retailers and marketers who want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish if a tool offers more efficiency than manual implementation or to compare two tools against each other.But, unfortunately, the Google Shopping channel...

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Google is sunsetting AdWords Review extensions 2018

Google has announced that Review extensions will stop showing this month and will be deleted entirely in AdWords accounts in February.Advertisers that ran Review extensions and want to keep their historical data will need to export it in AdWords this month. You can find the data in both the old and...

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How to Set up Google Shopping Ad Extensions

Google Merchant Promotions give e-commerce advertisers the opportunity to include special offers along with their Shopping Ads.Google Merchant PromotionsPromotional textWhen your product appears in a Google search as an ad, potential customers can hover over it to see a small snippet of promotional...

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2x Daily Budget: Charges and your daily budget October 4, 2017

Charges and your daily budgetStarting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to help you reach your advertising goals, like clicks and conversions.On days with lots of high quality traffic, your costs could be up to 2 times your daily budget. This spending...

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Top Free Article Submission Sites 2018 with high DA

Article Submission is very powerful Technique of Off-page SEO . Article Submission sites are high DA article site which allow users submit unique content. Article Submission Sites with high DA plays a very important role in off page SEO. The main aim of Article Submission is to improve search engine...

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Best Free hIgh Domain Authority Blogging Sites 2018

Are you looking for the highest Domain Authority blog submission sites to get some quality backlinks. Top blog submission sites that help you build both quality links and increase your blog’s exposure in 2018.High Free Domain Authority Blog Submission Sites 2018 (adsbygoogle = window.adsbygoogle...

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High DA Social Bookmarking Submission Sites List-2018

High DA-PA social bookmarking sites play an important role in SEO today. The beginning should be with submitting blog posts or web pages to social bookmarking websites as it has so many benefits. Bookmarking is the fastest way to index your website or blog post in search engines.Top High DA social bookmarking...

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About the "Landing pages" page

Effective landing pages are key to getting conversions from your AdWords traffic. The landing page is the page on your website where customers land after clicking one of your ads. You can see how your Search, Display, and Video landing pages are performing on the “Landing pages” page. You’ll also be...

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Confront the "Elephants in the Room" to Maximize Marketing Performance in 2018

Early in my consulting career, I worked with a small company that was owned and managed by a husband-wife team. The business had been fairly successful for most of its ten-year history, but when I began working with the company, it had been losing money for more than a year, and was on the verge of...

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