Use the 70-20-10 Formula for Better B2B Marketing

The most important and difficult decisions that marketing leaders must make inevitably involve the allocation of marketing resources (money, people, time, etc.).Regardless of company size, the resources available for marketing are rarely sufficient to enable marketing leaders to do everything they'd...

Share:

Why Brand Building Still Matters in B2B

Most of you have probably heard the story about the inebriated man who had lost the keys to his house and was searching for them under a street light. A police officer comes over and asks what he's doing. "I'm looking for my keys," the man says. He points to a spot about twenty feet away and says, "I...

Share:

Google Launching The Lighthouse Chrome Extension To SEO Audits

Google announced  the Lighthouse Chrome Extension to add SEO Audit features.Here is how to use it in the Lighthouse Chrome Extension:(1) Install the Lighthouse Chrome Extension(2) Click on the Lighthouse icon in the extension bar(3) Select the Options menu, tick “SEO” and click OK, then Generate...

Share:

Does Your Content Create the Right Kind of Halo?

If you've ever sold a house, you've probably heard about curb appeal. Curb appeal is the visual attractiveness of a house as seen from the street, and it is what creates the first impression of a house in the minds of potential buyers. Real estate professionals know that curb appeal plays a huge role...

Share:

How to enable auto-tagging of the Microsoft Click ID

You can enable the auto-tagging of the Microsoft Click ID on the URL options page of the Shared Library by checking the box, “Add Microsoft Click ID (MSCLIKID) to URLs to allow conversion tracking.”Note that this setting is managed at the account level. If you have more than one account, make sure to...

Share: