New Research Highlights Digital Trends for 2018

Econsultancy recently released its 2018 Digital Trends report (published in association with Adobe). This report is based on a global survey of nearly 13,000 marketing, creative, and technology professionals. Sixty percent of the respondents were from the client-side ("company marketers"), and 40% were...

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How to Show Buyers That Inaction Has a Price

It will come as no surprise to B2B marketing and sales professionals that sales cycles are getting longer. In the 2017 B2B Buyer's Survey by Demand Gen Report, 58% of the respondents said the length of their purchase cycle had increased compared to a year earlier, while only 10% said the length had...

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Six Questions You Must Answer to Create Compelling Value Propositions

Customer value propositions are an essential part of a company's business strategy and the foundation for all of its marketing and sales efforts. Unfortunately, many companies don't devote enough time and energy to defining their customer value propositions, and as a result, their marketing and sales...

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