Three Ways to Make Your Case Studies More Persuasive

Customer case studies have been a staple of the B2B marketing content mix for decades. According to 2018 research by the Content Marketing Institute and MarketingProfs, 73% of B2B marketers are using case studies for content marketing purposes.Recent research on the effectiveness of customer case studies...

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B2B Buyers Remain Skeptical About Vendor Content

Last month, TrustRadius published the findings of its third annual B2B buying disconnect research. The 2019 B2B Buying Disconnect report is based on a survey of 712 individuals who were involved in a significant purchase of business technology during the preceding year, and on a survey of 229 individuals...

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The Key Characteristics of Business Technology Buying

TrustRadius recently published The 2019 B2B Buying Disconnect report, which provides several important insights regarding the sale and purchase of B2B technology solutions. The report is based on a survey of 712 individuals who played a key role in a significant business technology purchase during the...

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[Research] The State of Marketing Automation - Adoption, Usage, Benefits, Challenges

Recent research by CleverTouch Marketing, a marketing technology consultancy and service provider based in the UK, provides an interesting snapshot of the state of marketing automation adoption and usage.Expectations vs. Reality:  The State of Marketing Automation Adoption and Usage is based on...

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