Some Android Malware Can Damage Your phone whilst you Delete It

when you consider that Android's unveiling in 2007, the platform has stayed proper to its commitment to offer open and loose source code. The supply code is freely available to developers and tool producers who can, at their personal discretion, install the software program without demanding about...

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5 Tech traits Dominating the manufacturing industry

1. Predictive Analytics No-one can recognize the destiny however with predictive analytics, we will get quite near. Predicting when machines need upkeep or when outages may arise boosts performance and better decision-making. this is a pass faraway from reactive preservation. Don’t wait till a...

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Should Sustainability Be Part of Your Brand Story?

The political debate surrounding climate change has been raging for the past two decades and is likely to continue for the foreseeable future. However, several recent developments indicate that the leaders of many large business enterprises have accepted the reality of climate change and recognized...

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How to Make Personalization Work in a Privacy-Conscious World

In my last post, I wrote that it's time for marketers to rethink their approach to personalization. The value of personalized marketing has been widely recognized for nearly two decades, and most marketing pundits are recommending that marketers expand their use of personalization. They contend that...

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Why It's Time to Rethink Personalization

The value of personalization in marketing has been largely unquestioned for nearly two decades. Today, most marketers view personalization as essential for success, and many companies have made personalization a top priority. But the marketing environment is changing, and that means it's time for marketers...

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The State of Trust in Business

The global communication firm Edelman released the 2020 edition of its "Trust Barometer" survey during the World Economic Forum in Davos, Switzerland last month. The new survey found that despite low levels of unemployment in most of the markets covered, many people aren't optimistic about their prospects...

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Unconventional Views on B2B Growth

Last fall, The B2B Institute (a think tank funded by LinkedIn) published a research report that every B2B marketer should read. The 5 Principles Of Growth In B2B Marketing describes the findings of research conducted by Les Binet and Peter Field, two highly-regarded, UK-based experts on advertising...

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Remembering the "Disruptive" Work of Clayton Christensen

The business world lost one of its leading thinkers last month when Clayton Christensen died on January 23, 2020. He was 67.Professor Christensen joined the faculty of the Harvard Business School in 1992, after working as a consultant at Boston Consulting Group and co-founding an advanced materials...

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What "Professional" B2B Buyers Want

For obvious reasons, B2B marketers have always craved insights about their current and potential buyers. Such insights can enable astute marketers to craft more compelling value propositions, run more effective marketing programs, and deliver better customer experiences.Every year, I review several...

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Three Critical Steps for Thought Leadership Success

It's now abundantly clear that compelling thought leadership content has become a vital component of effective marketing for most B2B companies. Numerous research studies have demonstrated that business buyers are relying on thought leadership content and that it has a significant impact on purchase...

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Moving Beyond Mere Sales-Marketing "Alignment"

In my last post, I discussed some of the findings of a 2019 survey about sales and marketing alignment by LeadMD and Drift. In this survey, over 90% of the respondents described their marketing and sales functions as well aligned or very well aligned. However, 60% of those respondents also reported...

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Why Superficial Sales-Marketing Alignment Isn't Enough

Astute B2B marketing and sales professionals have long recognized the importance of having a productive relationship between marketing and sales, and many B2B companies have been working to build such relationships for more than a decade. So it's understandable that sales-marketing alignment has been...

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