How to Set up Google Shopping Ad Extensions

vestphone January 10, 2018 No comments

Google Merchant Promotions give e-commerce advertisers the opportunity to include special offers along with their Shopping Ads.

Google Merchant Promotions

Promotional text

When your product appears in a Google search as an ad, potential customers can hover over it to see a small snippet of promotional text. That text offers customers a special deal, like a 20 percent-off coupon code or free shipping.

Promotional feeds

Marketers can also take advantage of a feature known as Promotional Feeds. When a customer sees your ad, a small price tag icon will appear with the phrase “Special Offer” next to it. When customers click on the text, a small box appears that explains what the special offer is.

To get this kind of promotion set up, you have to reach out to an AdWords representative first. (You can do so by filling out this form).

Product reviews

To get product reviews on your next ad, you’ll need to contact a representative from AdWords. There is an approval process, and the reviews that you’ve collected must be from specific, Google-approved sites. This extension aggregates your products’ reviews from across the web and presents their “star ratings” (based on a 5-star scale) below your ads.

Local Inventory Ads

Local inventory ads showcase your products and store information to nearby shoppers searching with Google. When shoppers click your ad, they arrive on a Google-hosted page for your store, called the local storefront. Shoppers use the local storefront to view in-store inventory, get store hours, find directions, and more. Before enabling local inventory ads, make sure you've submitted the required product data in the selected Merchant Center account.

Google AdWords 2x Budget

2x Daily Budget: Charges and your daily budget October 4, 2017

vestphone January 08, 2018 No comments

Charges and your daily budget

Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to help you reach your advertising goals, like clicks and conversions.

On days with lots of high quality traffic, your costs could be up to 2 times your daily budget. This spending is balanced by days when your spend is below your daily budget.

Keep in mind, you won’t be charged more than your monthly charging limit: the average number of days in a month (30.4) multiplied by your average daily budget.

Internet traffic is like an ocean. Some days, there will be small waves. Other days, there will be great big ones. So, if your ads don't show up much because of low traffic, then we'll make up for that by showing them more when traffic's higher.

That's why we allow up to 2 times the clicks in a day than your daily budget allows. This is called overdelivery. And it's a good thing: if we end up showing your ad too much -- to the point where you accrue more costs than your daily budget allows for over a billing cycle -- then we'll give you a credit for those extra costs.

Overdelivery and your daily budget

As we mentioned, you might see that your advertising costs each day are a little higher or lower than what you set for your daily budget. If you do, don't worry -- over a month-long billing cycle, you won't be charged more than your daily budget would've allowed for over 30.4 days.

Let's explain that number.

Basically, 30.4 is the average number of days in a month (365 days in a year / 12 months = 30.417). Google multiplies your daily budget by this number so we know what your budget should be over the course of a month.

Example

Let's say you set your budget at $5 a day and your billing cycle is 30 days. Over the course of the month, you notice that your charges vary. Some days you're charged $2, on others you're charged $10. But at the end of the month, your charges won't exceed $152 (that's 30.4 multiplied by your $5 budget). So even though your campaign costs tipped above and fell below your $5 budget from day to day, at the end of the month, you're still charged no more than what you budgeted.

The waves of Internet traffic might make your daily costs go up and down. But at the end of the month, despite those unpredictable waves, you'll find your costs at right where you expected them to be.

Check for overdelivery

Sometimes we deliver over your monthly budget. In those cases, we'll credit the overdelivery cost back. If you'd like to see whether we've given you overdelivery credits, follow these steps:

1. Sign in to your AdWords account.

2. Click the reporting icon in the upper right corner of your account.

3. Select Predefined, then Basic from the drop-down menu.

4. Click Overdelivery.

To calculate overdelivery, subtract “Billed cost” from “Served cost.” To perform these calculations in bulk, click the download icon in the top right of the report and save as a .csv file.

By default, the data is displayed daily and sorted by served cost. If you wish to see for a certain date range, remove the “Day” filter and and set date range in the upper left of the table.

Starting on September 30, 2017, the campaign activity link found on your Transactions pages will be disabled. On that day you’ll be able to find served and billed costs in the reports section of your account, which will allow you to check for overdelivery.

IMPORTANT: Once the new reporting feature is available, reports will only show data as far back as September 2015. If you would like to retain access to older campaign activity, please use the print function to save this information now.

High DA Submission Sites 2018

Best Free hIgh Domain Authority Blogging Sites 2018

vestphone January 08, 2018 No comments

Are you looking for the highest Domain Authority blog submission sites to get some quality backlinks. Top blog submission sites that help you build both quality links and increase your blog’s exposure in 2018.

High Free Domain Authority Blog Submission Sites 2018

wordpress.com

blogger.com

xing.com

tumblr.com

weebly.com

webnode.com

livejournal.com

jimdo.com

merchantcircle.com

sfgate.com

wix.com

quora.com

reddit.com

wikispaces.com

webs.com

bravenet.com

zoho.com

diigo.com

intuit.com

newsvine.com

rediff.com

entireweb.com

9sites.net

1abc.org/

aaf14.org

addbusiness.net

a1webdirectory.org

addfreewebdirectory.com

addurlguide.com

alistsites.com

somuch.com

Sonic Run

topsiteswebdirectory.com

zoho.com

intuit.com

yola.com

wikidot.com

wordpress.com

tumblr.com/

weebly.com/in

blogspot.in/

www.wix.com/

soup.io/

blogs.rediff.com/

pages.rediff.com/

medium.com/

penzu.com

High DA Submission Sites 2018

High DA Social Bookmarking Submission Sites List-2018

vestphone January 08, 2018 No comments

High DA-PA social bookmarking sites play an important role in SEO today. The beginning should be with submitting blog posts or web pages to social bookmarking websites as it has so many benefits. Bookmarking is the fastest way to index your website or blog post in search engines.

Top High DA social bookmarking sites 2018

• www.pinterest.com
• www.reddit.com
• www.stumbleupon.com
• www.storify.com
• www.citeulike.org
• www.myspace.com
• www.Fark.com
• www.Plurk.com
• www.bibsonomy.org
• www.diigo.com
• www.webseoexpertservices.com
• www.scoop.it
• www.blinklist.com
• www.actweb-sport.com
• www.dzone.com
• www.twicsy.com
• www.kirtsy.com
• www.Dotnetkicks.com
• www.folkd.com
• www.tumblr.com
• www.inbound.org
• www.lockerdome.com
• www.youmob.com
• www.bookmark4you.com
• www.aixindashi.org
• www.registertovotetoday.com
• www.usefulenglish.net
• www.airpim.biz
• www.factson37.com
• www.blogengage.com
• www.slashdot.org
• www.digg.com
• www.list.ly
• https://del.icio.us
• www.sociopost.com
• www.linkarena.com
• www.boingboing.net
• www.techdirt.com
• www.disqus.com
• www.instapaper.com
• www.bizsugar.com
• https://www.scoop.it
• http://www.akonter.com/
• https://delicious.com
• http://www.plurk.com
• http://slashdot.org
• http://digg.com
• http://stumbleupon.com
• http://citeulike.org
• http://mixx.com
• http://technorati.com
• http://www.explorebim.com
• http://bibsonomy.org
• http://squidoo.com
• http://designfloat.com
• http://fark.com
• http://connotea.com
• http://diigo.com
• http://metafilter.com
• http://www.readwriteweb.com
• http://www.lifehacker.com
• http://www.techdirt.com
• http://www.nowpublic.com
• http://www.blinklist.com
• http://www.blinklist.com
• http://wikio.com
• http://wikio.com
• http://hotklix.com
• http://www.bizsugar.com
• http://surfingbird.ru
• http://svejo.net
• http://nimtools.com
• http://dudu.com
• http://www.balltribe.com
• http://actweb-sport.com
• http://blogmarks.net
• http://techmanik.com
• http://themecolony.com
• http://dotnetkicks.com
• http://marketingland.com
• http://sitebar.org
• http://www.meneame.net
• http://www.linkagogo.com
• http://www.buddymarks.com
• http://youmob.com
• http://packg.com
• http://www.extraplay.com
• http://iorbix.com
• http://www.yemle.com
• http://www.43things.com
• http://online-gv.com
• http://exploremnstateparks.com
• http://www.blogengage.com

Landing Pages

About the "Landing pages" page

vestphone January 08, 2018 No comments

Effective landing pages are key to getting conversions from your AdWords traffic. The landing page is the page on your website where customers land after clicking one of your ads. You can see how your Search, Display, and Video landing pages are performing on the “Landing pages” page. You’ll also be able to see if your landing pages are optimized for mobile devices.

The "Landing pages" page gives you a performance breakdown for the pages you’re sending traffic to from your ads. Your landing page data is available as early as August 1, 2017.

You’ll get a snapshot of the following data for your landing pages:

Mobile-friendly click rate
Valid AMP click rate
Performance metrics such as clicks, cost, conversion rate, etc.

The Landing pages report shows performance data for each landing page URL, including both the Final URL and the Mobile Final URL. You’ll also find the expansions of those landing page URLs in the report. An expanded landing page URL is the URL that people reach after contextual substitutions (such as a keyword) have been made and after custom parameters have been added to the landing page URL. Expanded landing page URLs let you know how people are getting to the pages on your website. Your expanded landing page data is available as early as November 9, 2017.

Your “Mobile-friendly click rate” is the percentage of mobile clicks that go to a page that's deemed mobile friendly by Google's Mobile-Friendly test. This metric, currently available for Search, can give you a better sense of how your landing pages are showing up on mobile devices.

You can see which pages may not be optimized for mobile devices by clicking on the percentage in your "Mobile-friendly click rate" column. You can also run the Mobile-Friendly test for each of these pages.

“Valid AMP click rate” is the percentage of ad clicks to AMP landing pages that reach a valid AMP page, as determined by the AMP Validator. Landing pages might not load as AMP pages if they’re coded incorrectly, so the “Valid AMP click rate” column provides a quick way to identify which pages you need to fix. Currently, this metric only measures clicks from Search ads.

Like most other tables, you can also add additional columns to your table by clicking the columns icon Columns, and selecting Modify columns.

B2B Marketing

Confront the "Elephants in the Room" to Maximize Marketing Performance in 2018

vestphone January 07, 2018 No comments

Early in my consulting career, I worked with a small company that was owned and managed by a husband-wife team. The business had been fairly successful for most of its ten-year history, but when I began working with the company, it had been losing money for more than a year, and was on the verge of going broke.

In the course of interviewing the owners and many of the company's employees, the core problem became apparent. The husband-owner was having an affair with one of the employees. At that time, the affair had been going on for about two years. The wife-owner and many of the employees knew about the affair, but no one openly acknowledged it, and no one talked about it, except through veiled innuendos. Though it was never mentioned, the affair was undermining the success of the company.

I've shared this experience because it's a classic example of an elephant in the room, and I've encountered elephants in the room several times in my work with clients. The defining characteristic of an elephant in the room is a conspiracy of silence, in which a group of people are all personally aware of an issue or problem, but tacitly agree to outwardly ignore it.

Elephants in the room frequently exist in a business setting when:

Company leaders and managers perceive that an issue or problem is unsolvable or beyond their control.
The only effective solution for an issue or problem would be painful or highly disruptive to implement.
The issue or problem creates doubt about the effectiveness or value of a fundamental aspect of the company's strategy or operations.

When faced with these kinds of issues or problems, we humans tend to put on a brave face, keep doing what we've been doing, and hope for the best. Another appropriate idiom might be "whistling past the graveyard." The only way to deal with an elephant in the room is to get past the conspiracy of silence, discuss the issue or problem openly, and make an informed decision regarding what to do about it, all of which is easier said than done.

Elephants in the room can affect any part of a business, and marketing is no exception. If we look carefully, we can easily identify several elephant-in-the-room issues that are negatively affecting the performance of B2B marketing. We marketers tend to down play, gloss over, or ignore these issues because they are difficult to address, often require "radical" solutions, and in some cases, aren't completely within our control.

There's no doubt that the practice of B2B marketing has changed dramatically. We now have marketing capabilities that were unheard of only a few years ago. But there are also some elephant-in-the-room issues that we must address if we want to maximize the productivity of our marketing efforts. In short, we need to make 2018 the year that we name and tame the elephants in the room.

In several future posts, I'll be discussing some of these elephant-in-the-room issues, and I would love to hear your thoughts on these important issues.

Illustration courtesy of Bit Boy via Flickr CC.

Himap

How to Set up Google Shopping Ad Extensions

Promotional feeds

Product reviews

Local Inventory Ads

2x Daily Budget: Charges and your daily budget October 4, 2017

Charges and your daily budget

Overdelivery and your daily budget

Example

Check for overdelivery

Top Free Article Submission Sites 2018 with high DA

Top Free Article Sites 2018 with high DA

Best Free hIgh Domain Authority Blogging Sites 2018

High DA Social Bookmarking Submission Sites List-2018

About the "Landing pages" page

Confront the "Elephants in the Room" to Maximize Marketing Performance in 2018

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